Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand-management company, announced the launch of a special collection in collaboration with the iconic rock band, Aerosmith. Available then, the limited-edition line of men’s and women’s apparel was sold at Harley-Davidson® dealerships around the world and on Harley-Davidson.com.
“We were thrilled to be partnering up with Harley-Davidson on this capsule. They're an American institution and share an authenticity and effortless style that encapsulates what Aerosmith is all about. We were excited to get the collection in the hands of the fans,” said Joe Perry, lead guitarist for Aerosmith.
The collection featured iconic artwork collaborations from both Aerosmith and Harley-Davidson to create truly unique and one-of-a-kind designs. The offering included 17 total styles and was made up of six distinct graphic capsules:
Burnout was inspired by the art of Aerosmith’s eponymous album and featured vintage imagery to showcase and highlight the beginnings of these two renowned American brands.
Dream On was named for the breakout song on the band’s debut studio album, “Dream On”. It illustrated the enduring influence that both Aerosmith and Harley-Davidson had established worldwide.
Pump utilized both Aerosmith’s and Harley-Davidson’s most recognizable logos to create an iconic and collaborative design, joining the two brands with the wings of freedom.
Aero Force One was titled as an ode to Aerosmith’s devoted fan base and was designed as an emblem showcasing the alliance of these two American powerhouse legends.
Toxic Twins was a graphic riff on the nickname for the band’s songwriting duo and a further reference to the Aerosmith and Harley-Davidson partnership. This design featured both logos encased with snakes meant to represent the strength and spirit of both renowned brands.
Draw the Line took the art from Aerosmith’s album of the same name and infused the tire tread and exhaust pipes of a Harley-Davidson® motorcycle to represent the thunderous energy that ties Rock and Roll music and motorcycles together.
This limited and legendary collection featured men’s and women’s graphic T-shirts, long-sleeve shirts, sweatshirts, and tank tops.