Privacy policy


Our primary goal in collecting your personal information is to enable us to provide our products and services to you and help personalize your interactions and experiences with us. This notice explains what personal information we may collect from you, when we may collect it, how we may use and disclose it, and your rights regarding our use of it. By using our websites, our mobile app and any products or services purchased or subscribed to via our websites and mobile app and by submitting your personal information, you agree to the terms of this Privacy Notice.



We may collect personal information from you when you visit one of our websites or stores, use our mobile app, place an order with us online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. In addition, we may collect personal information from you when you subscribe to one of our services. If we do not collect this personal information, we may not be able to provide you with the products and services you have requested. For the purposes of this Privacy Notice, personal information may include, but is not limited to, your name, email address, postal address, phone number, mobile phone ID, location data, gender, birthday, or personal interests.

We maintain a record of your product and service interests and the purchases you make and services you subscribe to online, by phone, or in our stores. Information collected may be combined with information we acquire from our joint marketing partners or other unrelated third parties as permitted by local law.


Privacy legislation requires The Rock Harley-Davidson to obtain the consent of an individual to the collection, use or disclosure of personal information in many circumstances.

By providing your personal information to The Rock Harley-Davidson, you agree that The Rock Harley-Davidson may collect, use and disclose your personal information in accordance with this Privacy Notice and as otherwise permitted or required by law, and that The Rock Harley-Davidson may access, process and store your personal information in your country of residence or another country.

When The Rock Harley-Davidson receives personal information from you for the purposes of providing you with The Rock Harley-Davidson’s services, products or for other uses identified in this Privacy Notice by The Rock Harley-Davidson, you are providing The Rock Harley-Davidson with consent as follows:

  • To allow The Rock Harley-Davidson to use your personal information for all the purposes listed in this Privacy Notice;
  • To allow The Rock Harley-Davidson to provide your personal information to third parties as detailed in this Privacy Notice;
  •  To allow The Rock Harley-Davidson to use and store your personal information for the purpose of providing you with the products and services you purchase or otherwise obtain from The Rock Harley-Davidson and to utilize this website and our mobile app; and
  • To allow The Rock Harley-Davidson to transfer your personal information outside of your country of residence (whereby your personal information will be treated in accordance with applicable foreign laws) for the purpose of storage and use of your personal information by The Rock Harley-Davidson.

If you need to provide The Rock Harley-Davidson with personal information about other individuals or if you allow other individuals to use your vehicle which is the subject of a current H-DTM Connect subscription, prior to your disclosure to The Rock Harley-Davidson, you should give a copy of or a link to this notice to each individual to whom that information relates and obtain the consent of such individual(s) for the collection, use and disclosure by The Rock Harley-Davidson for the specific purpose(s) that the disclosure is made by you.

Providing The Rock Harley-Davidson with your personal information is always your choice. When you request products and/or services from The Rock Harley-Davidson, utilize The Rock Harley-Davidson’s services, or register with any of The Rock Harley-Davidson’s websites, The Rock Harley-Davidson asks that you provide information that enables The Rock Harley-Davidson to respond to your request and/or provide you with The Rock Harley-Davidson’s products or services. In doing so, you understand that The Rock Harley-Davidson may collect and use your personal information and disclose your personal information to appropriate third parties, as detailed in this Privacy Notice.

Electronic Communications: Where applicable, we will seek your express consent to contact you, including by way of commercial electronic messages. You can unsubscribe at any time from receiving commercial electronic messages by following the instructions in such messages. Even if you have opted out of receiving promotional communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the products or services we provide to you, or if you contact us with an inquiry. 


We may use your personal information in the following ways:

  • To personalize and enhance your experiences when you interact with The Rock Harley-Davidson
  • To enable The Rock Harley-Davidson to provide you with the highest quality experiences, products, services and motorcycles
  • To process and fulfill your orders, which includes sending you emails to confirm your order status and shipment
  • To communicate with you and send you information by email, postal mail, telephone (including autodialed or pre-recorded call), text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications
  • To administer contests and promotions, and to respond to your requests
  • To help us learn more about your motorcycle and retail preferences
  • To help us manage and improve our websites, events, experiences, products and services
  • To update you on membership programs, benefits and services, and to enhance your membership experience
  • To authenticate you
  • To perform market and demographic research
  • To establish or exercise our legal rights or defend against any legal claims, or when necessary, to investigate, prevent, or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you, us, or a third party
  • To enhance your ownership experience
  • To contact you if necessary, including by autodialed or pre-recorded call



The Rock Harley-Davidson and third-party companies we work with use tracking technologies (including cookies and pixel tags) on our websites in order to provide tailored advertisements on your behalf and on behalf of other advertisers across the Internet. The Rock Harley-Davidson and these companies may collect information about your activity on our sites and other sites, as well as your interaction with our advertising and other communications, and use this information to determine which ads you see on websites and applications.



We may share your personal information within The Rock Harley-Davidson throughout the world ­ (including with, but not exclusive of, Harley-Davidson Inc., HD U.S.A. LLC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., and Harley-Davidson Dealer Systems Inc., all of which are based in the USA) ­ to assist us in providing any services to you , offering any personalized experiences, offering products or services that may be of interest to you, and to process online orders and other requests.

We may also share information with Harley-Davidson Financial Services (HDFS). Please note that if you are a subscriber of the H-D™ Connect Services and you have a vehicle loan in place with HDFS, in accordance with your agreement with HDFS, we may share the location data of your vehicle with HDFS in the event that you default on your vehicle loan.

We may also share personal information with our third party service providers to the extent necessary for those providers to provide services to us, including, but not limited to, technology service providers, payment service providers, marketing agencies, professional advisers and other suppliers.

In particular, please note that for the H-D™ Connect Services we may share H-D Connect Data with certain third party providers that we use to provide the H-D™ Connect Services to the extent necessary to provide the H-D™ Connect Services, including our network services provider, technology services and storage provider, identity management provider, billing services provider, subscription services provider and third party providers that support our mobile app. In addition, we may give anonymized data (data that cannot be traced back to you) to third party service providers for statistical purposes and for analyzing and improving our services.

We take steps to ensure that these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only as we permit.

We may also share personal information with non-affiliated companies that market The Rock Harley-Davidson branded products and services, or in connection with your financial obligations concerning a The Rock Harley-Davidson product or service. These companies have their own privacy practices and notices.

If we sell all or part of our business or assets or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we may transfer your personal information to one or more third parties as part of that transaction.

There may be instances where the law requires we disclose your personal information to respond to subpoenas, court orders, or other legal process, to respond to a request for cooperation from a law enforcement or another government agency, to establish or exercise our legal rights or defend against any legal claims, or when we believe it is necessary to investigate, prevent, or respond to suspected breaches of our website terms and conditions, illegal activities, fraud, or to protect the safety, rights, or property of you, us, or a third party. The Rock Harley-Davidson implements contractual guarantees to help protect your personal information.

The entities mentioned above may be established in countries other than your own, including in the US, Europe and India. By submitting your personal information, you agree to such overseas transfers for the purposes detailed in this Privacy Notice.


You can also ask us for access to your personal information, to have it corrected or updated or, to the extent allowed by applicable law, oppose our use of your personal information by contacting us as described in the section entitled "How do I contact The Rock Harley-Davidson?".



The Rock Harley-Davidson wants to communicate with you only if you want to hear from us. At the time when we collect your personal information you will generally be offered a choice, in compliance with local law, of whether you wish to receive promotional communications or other electronic communications. If you decide you prefer not to receive promotional information ­ such as information about special offers and marketing events ­ or other electronic communications, you can follow the process below:



If you change your mind about your current communication preferences with The Rock Harley-Davidson you can use the unsubscribe feature in a marketing email or call us to change your preferences and consents.

We are required by law to provide motorcycle owners with warranty and recall information. Please note that when you make a business transaction with us we will confirm your order status and shipment by email/phone. We may also need to contact you via telephone, email (in accordance with applicable laws) or postal mail with questions or information regarding your order. Opt outs are entity specific. Opting out with respect to one entity is not automatically effective with respect to the others. For example, opting out for Harley-Davidson Motor Company does not opt you out for Harley-Davidson Financial Services.

If you ask to no longer receive promotional communications or other electronic communications from us, we will mark your information as "do not market" and take steps to honor your request in accordance with applicable laws.



The Rock Harley-Davidson may hold your personal information in paper and/or electronic form. The Rock Harley-Davidson maintains physical, electronic, contractual, procedural and managerial safeguards to protect the confidentiality, integrity, security, and privacy of your personal information. We use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. We also employ user authentication procedures and other preventative technologies designed to keep your data secure and protected. Access to personal information stored by The Rock Harley-Davidson is limited to authorized personnel who require access to perform their job functions, and to authorized third parties that are contractually required to keep your information confidential and secure. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us.

You are responsible for taking all reasonable steps to protect your Customer Account ID and password. Please store these in a safe location and do not share them with any third party. 


For your convenience, our websites may contain links to other companies' sites, which may have privacy notices that differ from our own. We do not endorse and are not responsible for the content or practices of any linked sites. We recommend that you review the privacy notice of any site that you access through a link from our sites.



As The Rock Harley-Davidson business or outside business conditions change, we may update our Privacy Notice to reflect changes in our practices. We will post a revised Privacy Notice on our website as needed due to changes in our practices or as otherwise legally required.



For questions or concerns specific to our Privacy Notice and its application or complaints about our handling of your information, send your question, concern or complaint using the contact information listed in the "How do I contact The Rock Harley-Davidson" section below.

We will review and respond to all complaints within a reasonable time of receiving them. If you are not satisfied with our response, you may have rights to make a complaint to the applicable regulator in your country.


How do I contact The Rock Harley-Davidson?

To change selections about receiving promotional communications, or to update your personal information, you can contact Harley-Davison by email, telephone, or postal mail. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from The Rock Harley-Davidson. If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to The Rock Harley-Davidson.


Customer Care via phone

Regular Mail