Kid Rock expresses that the Harley-Davidson sponsorship deal is a natural fit.

In a recent statement, Kid Rock expressed his excitement about his new collaboration with Harley-Davidson, referring to it as a dream partnership. Despite owning multiple Harley bikes, he felt no compromise to his integrity or fear of fan backlash. The Milwaukee-based motorcycle manufacturer is set to sponsor Kid Rock's upcoming tour, named after his latest album, "Rebel Soul." The partnership, unveiled on Monday, extends to an exclusive line of limited-edition, co-branded "Rebel Soul" merchandise, featuring a memorable line from one of his songs. Kid Rock emphasized on Tuesday that the deal "just makes sense," citing his longstanding love for Harley-Davidson prior to the collaboration.