Harley-Davidson unveils its plans for the 30th installment of the renowned European Harley Owners Group (H.O.G.) Rally, marking its debut in Senigallia, Italy, from June 6 to 9, 2024.
The European H.O.G. Rally, known for its inclusivity and open invitation, draws over 50,000 motorcycle enthusiasts and Harley-Davidson aficionados annually. This year's milestone event finds its home in the historic port town of Senigallia, nestled in Italy's Le Marche region, just south of Bologna and near Ancona.
Attendees can anticipate an array of H.O.G. and Harley-Davidson activities, complemented by authentic Italian cuisine, music, entertainment, shopping, and more within the picturesque setting of Senigallia. Collaborating with local Italian companies and brands, Harley-Davidson promises an unforgettable experience.
Central to the rally's spirit is its musical backdrop, with the main stage set in the charming Piazza Garibaldi. Renowned artists from Italy and beyond, curated by Virgin Radio's DJ Ringo, will grace the stage on Thursday, Friday, and Saturday.
For those seeking adventure, Harley-Davidson offers off-road experiences featuring the Pan America 1250 Special, the brand's exclusive adventure touring model. Partnering with the esteemed Italian Adventuring Touring academy "Di Traverso – Adventouring," visitors can embark on guided adventures through the region's scenic routes.
Joining the festivities is elite Dakar rider Joan Pedrero, showcasing the Pan America 1250's prowess after his historic finish in the Africa Eco Race. Deus Ex Machina will also add its custom flair and sense of adventure to the weekend as an event partner.
The rally will culminate in the iconic Harley-Davidson parade, winding through the city's historic landmarks on Saturday, June 8. Additionally, enthusiasts can display their custom bikes at the Custom Bike Show in Piazza Garibaldi on Friday, June 7.
Admission to the event is free for all motorcyclists, ensuring an inclusive celebration of freedom and adventure synonymous with Harley-Davidson.