Harley-Davidson (NYSE:HOG) has collaborated with actor and entrepreneur Jason Momoa to launch a new lifestyle collection, On The Roam x Harley-Davidson. This collaboration pays tribute to Momoa's deep admiration for the brand, rooted in values of freedom and authenticity, seamlessly blending with his distinctive and creative style.
Available for purchase at hdcollections.com, On The Roam is introduced as part of Harley-Davidson's H-D® Collections, a series of distinctive lifestyle apparel lines. Tailored for those who embrace the untamed thrill of adventure and the open road, the collection encourages individuals to craft their own narratives.
The On The Roam collection effortlessly combines ruggedness with Momoa's signature aesthetic, offering a range of styles that are both wearable and carry a perfectly worn-in feel. From durable outerwear to timeless tees and shirts, each piece is designed to withstand the demands of the road.
This collection showcases easy-to-wear pieces that reflect the commitment to quality and craftsmanship shared by both Harley-Davidson and Jason Momoa. Highlights include workwear-inspired cargo pants, graphic tees, tanks, and a leather pullover. The designs pay homage to H-D's historical roots, such as the Crescent Harley Hoodie featuring graphics reminiscent of 1930s racing apparel and The Knucklehead Hoodie inspired by the legendary circa '36 Knucklehead engine, Momoa's preferred Harley-Davidson® engine.
Jason Momoa expressed, "The On The Roam collection was born out of my love for Harley-Davidson. In this collection, we honor 120 years of Harley-Davidson, embracing the adventure, empowering us to write our own story—the freedom to wander in the wild and live in the moments."
With Jason Momoa actively involved in the design process and serving as the creative force behind the campaign, the On The Roam collection embodies an authentic and adventurous spirit. Drawing inspiration from Harley-Davidson's rich heritage, it tells a personal story of independence, individuality, and the pursuit of unforgettable experiences.
To explore the On The Roam collection, visit hdcollections.com, available starting July 11, 2023.