It seems that Harley-Davidson is gearing up for an exciting reveal of their 2024 models. Although the specific details about the returning machines haven't been disclosed in their public relations release, they have announced a special event. This event will showcase the limited-production 2024 models from Harley-Davidson® Custom Vehicle Operations™ (CVO™), along with other new motorcycle models. The reveal will be done through a special launch film titled "American Dreamin’", which will be available on their official website, H-D.com, at 10 a.m. CST on January 24. This event is anticipated to offer a detailed look at what Harley-Davidson has in store for its enthusiasts in the upcoming year.
Your observations and anticipation regarding Harley-Davidson's upcoming model reveals are quite intriguing. It seems you are particularly interested in the potential launch of the Harley-Davidson Pan America 975, a model that was expected last year but did not materialize. The possibility of its reveal at the end of January, coinciding with the special event announced by Harley-Davidson, certainly adds to the excitement.
The speculation around the Pan America's profit margin, the brand's traditional customer base's reception of the ADV (Adventure) segment, and the pace of change at Harley-Davidson are all valid considerations. It appears that the company is navigating a balance between its classic, established market and the evolving trends in motorcycling. The decision not to expand aggressively in the adventure bike segment could be strategic, taking into account various factors like market research, production capabilities, and brand alignment.
As you rightly suggest, change in large corporations, especially in industries like motorcycling with a rich heritage and a dedicated fan base, often takes time. The upcoming event may provide more clarity on Harley-Davidson's direction and could potentially surprise enthusiasts and skeptics alike. Staying tuned for the “American Dreamin’” launch film should hopefully offer some answers to your questions and perhaps even fulfill the long-held anticipation for the Harley-Davidson Pan America 975.