Budweiser and Harley-Davidson came together for the first time in their storied histories to provide fans 21 and older with a limited-edition can that highlighted the centuries of craftsmanship behind both products. Launched to coincide with Harley-Davidson’s 120th anniversary, the cans celebrated the brands’ shared grit, resilience, and highest standards of quality that had solidified their roles as icons in American culture.
The cans featured both Budweiser and Harley-Davidson logos and early blueprints of the iconic Harley-Davidson Street Glide. Inspired by the hand-drawn blueprints from the origins of each brand, the cans included the words “Kings of our Craft” to honor the quality and leadership that both Budweiser and Harley-Davidson brought to their respective industries. The phrase “Brewed and built in the USA” also ran across the bottom and celebrated Budweiser and Harley-Davidson’s heritage as American-made.
The limited-edition cans were available starting May 15 to consumers 21 and older wherever Budweiser was sold, while supplies lasted.