During a panel discussion on Saturday, Harley-Davidson CEO Jochen Zeitz unveiled the dates for the motorcycle company's forthcoming annual festival.
According to Paul James, the company's Public Relations Manager, the 2024 Homecoming Festival is scheduled for July 25th to 28th. Zeitz made this announcement during a panel session held at the Harley-Davidson Museum in Milwaukee, as part of this year's festival.
Earlier this month, Zeitz expressed his ongoing commitment to hosting an annual celebration to honor the motorcycle company and its deep-rooted history in Milwaukee.
"It's the essence of our origins," Zeitz remarked. "Why wouldn't we commemorate, year after year, the finest motorcycle company in the world?"
In a previous instance on July 11, 2023, Zeitz was captured alongside a 2023 CVO Road Glide motorcycle at the Harley-Davidson Product Development Center in Wauwatosa.
The ongoing 120th-anniversary celebration has attracted Harley enthusiasts from across the globe, featuring various activities and attractions from Thursday through Sunday. Highlights have included a live performance by Green Day, as well as exhibitions, demonstrations, and themed rides throughout Milwaukee.
On Saturday, the festivities will continue with a performance by the Foo Fighters at Veterans Park, alongside a "burger build off" contest hosted by actor and celebrity chef Matty Matheson.
The festival's diverse events are being held at Milwaukee's Veterans Park, the Harley-Davidson Museum, and the Powertrain Operations site.