Harley-Davidson to Launch Homecoming Festival on July 25

The annual Harley-Davidson Homecoming Festival will begin on July 25, celebrating four days and nights of music, moto-culture, and Milwaukee. The festival features a variety of entertainment, events, and live music, with headliners such as The Red Hot Chili Peppers, Jelly Roll, and HARDY performing at Veterans Park.

Attendees are invited to join Harley-Davidson executives, Davidson family members, and the local community for the official Opening Ceremonies at 4:30 p.m. on Thursday, July 25, at the new Davidson Park, located within Harley-Davidson Headquarters. Following the ceremony, the Harley-Davidson Museum Bike Night will host a free evening performance by Kenny Wayne Shepard on the Rockford Fosgate Stage.

Festivalgoers can explore the latest Harley-Davidson models in the new product showroom and experience the Harley-Davidson Factory Race Team. They can also learn trades like welding, pinstriping, and leatherwork from pioneering women in these fields.

Throughout the city, there will be events celebrating Willie G. Davidson's legacy and his contributions to motorcycling and Milwaukee. On the H-D Museum campus, attendees can visit the exhibit “Gasoline And Crayons – Willie G. Davidson: Artist, Designer, Legend” to see a collection of his enduring designs. The museum’s newest special exhibit, “Creating a Legend: Art and Engineering at Harley-Davidson,” showcases Willie G's extensive career and includes his famous watercolors. Additionally, the H-D Museum and V-Twin Visionary will host a Ride-In Custom Bike Show on July 27.

Attendees are encouraged to visit the six area dealerships for skills demonstrations, guided tours, and free demos at H-D’s Powertrain Operations facility in Menomonee Falls.

Rockford Fosgate, Dunlop Motorcycle Tires, Wisconsin Lottery, American Metal Whiskey, Twisted Tea, and Harley-Davidson Trucks will offer unique experiences and goodies for all attendees. The H-D Museum campus will feature Museum tours (ticket required), shopping, food and beverage sales, interactive exhibits by Rockford Fosgate Motorcycle Audio, a Dunlop Motorcycle Tires display, a Twisted Tea hard iced tea area, an American Metal Whiskey Stay Rowdy experience, Wisconsin Lottery Follow Us To The Fun, the Official Harley-Davidson Trucks display, a 2024 H-D motorcycle showroom, H-D Member Check-In, the Harley-Davidson Factory Race Team Experience, Real Deal Revolution Workshops, V-Twin Visionary Performance Showcase, a STIHL TIMBERSPORTS Chop it Like It's Hot demonstration, free live music daily on the Rockford Fosgate Stage, and more.