Harley-Davidson has revealed Davidson Park, with its grand opening on Juneau Avenue.

Harley-Davidson has opened a new park and event venue at its corporate headquarters in Milwaukee's Near West Side neighborhood, just in time for the 2024 Harley Homecoming starting on July 25.

The initiative for Davidson Park began in 2020 with a summit where Harley-Davidson discussed community engagement solutions.

"We gathered all stakeholders and asked how we could better connect with our neighborhood, employees, and create a vibrant hub," said Harley-Davidson CEO Jochen Zeitz.

In April 2023, Harley-Davidson announced a $250,000 investment from the Harley-Davidson Foundation for park improvements and maintenance over the next decade, renaming Highland Park to Harley Park.

Zeitz emphasized the park's role in hosting events for riders, the community, and employees, located adjacent to the headquarters on Juneau Avenue.

Architect Thomas Heatherwick, who collaborated with Zeitz on a previous African project, designed Davidson Park with inclusivity in mind, aiming to make it a community centerpiece.

"This is about togetherness, exactly as intended from the outset," Heatherwick commented.

Zeitz highlighted Davidson Park as the initial phase of Harley-Davidson's campus development, including a newly established STEAM lab.

"At Harley-Davidson, we value science, technology, engineering, art, and mathematics, supporting the future workforce," Zeitz stated.

Future plans entail a lab focused on science and arts education for children, providing hands-on career experiences.