Harley-Davidson and multi-genre singer-songwriter Jelly Roll are teaming up for a unique apparel collaboration that merges Harley-Davidson’s iconic style with Jelly Roll’s distinctive, rebellious spirit. This exclusive collection, featuring co-branded t-shirts, sweatshirts, and hats, will debut at the Harley-Davidson Homecoming Festival from July 25 – 28.
Jelly Roll and Harley-Davidson Unite for Exclusive Apparel Line
Fans attending the Homecoming Festival will be the first to experience and purchase exclusive items from this highly anticipated collection. Following the launch, additional styles will be available on Jelly Roll’s official website and offered as merchandise on his tour, allowing fans nationwide to get their hands on these limited-edition pieces.
The collection embodies the American, free-spirited lifestyle that Harley-Davidson represents, combined with Jelly Roll’s raw, authentic style. Each piece is crafted to deliver comfort, style, and a sense of adventure.
Jelly Roll will perform live at Harley-Davidson’s Homecoming event on Friday night, July 26, adding an electrifying musical backdrop to unveil the new apparel line. This performance is expected to be one of the event’s highlights, drawing fans of both the iconic motorcycle brand and the artist.
“We are excited to see a visual representation of this partnership come to life on stage in Milwaukee,” said Jochen Zeitz, Chairman and CEO of Harley-Davidson. “The collection embodies both Jelly Roll and the spirit of Harley-Davidson, and we are looking forward to fans experiencing it.”
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